317-965-2627
Bob@rjs-sales.com

Professional Experience and Education 

Tigre USA, (Subsidiary of  Tigre Brazil; Joinville, Brazil) Janesville, WI

(Director of Sales and Marketing, North America)         
PVC fittings manufacturer, established in the US in 2006, focusing on Residential Plumbing, HVAC, and Waterworks/Municipal channels. Tigre Group, established in 1941, is a $3 Billion world-wide producer of PVC pipes and fittings.

Seagull USA K&B,(Subsidiary of the IDD Group in Zhuhai China), Fishers, IN

(Director of Sales and Marketing, North America)

A $500 MM International company that produces faucet components for leading brand finished goods companies and complete products for the private label products portfolio for manufacturers, buying groups and wholesale distributors.

Kaldewei,(Ahlen Germany) Fishers, IN

(Vice President Sales, North America including Mexico and Canadian Territories)

Europe’s number one manufacturer of bathtubs and shower trays ($600-MM Estimated)

Delta Faucet Company, a division of MASCO, Indianapolis, IN

(National Builder Account Manager/Regional Sales Manager)

$750MM producer of Faucets and Accessories under the Delta, Brizo, and Peerless Brand

Jacuzzi Whirlpool Bath,a division of US Industries, Walnut Creek, CA

(District Sales Representative, New England Territory, Wholesale Division)

Kohler Company,Andover, MA

(Zone Sales Executive, Boston North Territory)


Education and Professional Development:
Bachelors of Science, Dual Majors: Marketing and Management
Massachusetts College of Liberal Arts, North Adams, MA


Professional Courses:

“Leadership Training for Managers,” Dale Carnegie, 2007


“Find the Holes in the Floor,” Profit Specialist Workshop, 2004

 Karrass Negotiating Level 1 (2003) & Level 2 (2004)

“Business is Combat,” After Burners Seminar: J. Murphy, 2000

 New Horizons Computer Centers: PowerPoint and Excel 1998

Jim Valente Training: Added Value Selling 1997

Butler Learning Systems: Negotiation Selling 1995

Tom Reilly: The Profitable Way to Sell 1993

Don A. Rice: Partnership Marketing 1992


Sales Development Associates: Effective Presentation & Selling 1989


Xerox: PSS - Professional Selling Skills 1985

About Bob Sapienza

RJS ASSOCIATES

Independent Manufacturer's Representative focusing on the Plumbing and HVAC Channel 

Professional Affiliation


Member of the Central Indiana Chapter of the Indiana PHCC: Indianapolis and Statewide groups

I am an aggressive Sales and Marketing professional, employing traditional and innovative selling approaches.  I deliver proven, outstanding revenue growth for well-established brands as well as start-up ventures. I leverage my broad experience of more than 29 years in the industry.  Those long standing relationships allow me to network and execute strategies that drive sales, generate incremental growth and enhance market exposure. I am a hands-on sales person adept in building alliances with diverse business partners and maximizing well-established customer relationships to promote and differentiate your line within competitive markets to grow your overall share.


Achievements


  • Named 2016 Rep Agency of the year by Houzer
  • I grew sales from $8 MM in FY 2011 to $15.5 MM in FY 2013 (35% growth in 2013) outselling production and requiring additional capital expenditures on molds and machines for 2014 business forecast.
  • Direct all aspects of project implementations including specs, pricing and logistics from wholesale to job site and technical installation support. Accountable for P&L. Grew annual sales from $200,000 to $750,000, securing and managing high profile projects
  • Increased sales approximately 20% with: Ferguson, Crawford, Meyer Plumbing Supply, Connor, Banner, Cooper, Leeps, Milne, Elmwood, Columbia and Auburn by implementing a high visibility sales strategy. Worked extensively with the specifying and commercial segment.
  • Established and grew relationships with leading builders to include:  NVR/Ryan Homes, Epcon Communities, DR Horton, and Winchester Homes (WRECO). Secured 84,000 closings which generated more than $60 million by adding 33,000 new closings (worth $20 million) and by retaining 51,000 housing units with builders in the top 400 category.
  • Successfully led horizontal market expansion efforts into plumbing fixtures, adding more than $1 million in new business, by signing FW Webb Company and other regional partners on as new distributors.
  • Tripled the territory’s zone sales by negotiating and pricing products for optimum margins. Converted Standard of Lynn from Eljer Plumbing Products to Kohler, adding $3.5 million in revenue. Recognized with numerous sales achievement awards including: top Commercial Faucet sales, top Whirlpool sales and top competitive Faucet Sales